This format allows respondents to feel free to confide in you without judging their answers (feeling of trust and closeness to the interviewer) and avoids bias.įocus groups will be of particular interest to challenge an idea to different experts, consumers or prospects, on the concept of a brainstorming session. Qualitative interviews are best suited if you want to gather specific experiences and opinions that you can explore in more depth with your interviewer. It may seem challenging to choose between individual interviews and focus groups.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |